Crafting user-first experiences through research, storytelling, and thoughtful design.
Scaled 10K+ users through 10+ redesigns and 30+ interviews. Built 100+ prototypes and boosted UX performance by 23% using data-driven design.
Aligned brand voice, ran competitor analysis, and increased social following by 1K+.
Led full web redesign to improve user flow and CTA performance. Created 6 personas, ran A/B tests, and reduced drop-off on key pages.
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Hi, I'm Jiangning (Katya) Lian — a UX/UI Designer & Product Designer with a background in public relations, advertising and emerging media studies.
I specialize in creating user-centered digital experiences through research, prototyping, and visual storytelling.
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